D.A.R.L Entertainment
Logo design and branding guide
D.A.R.L Entertainment is a talent agent, that specialises in finding/managing talented individuals to perform and travel the world on cruise ships.
The choice to opt for an earthy colour palette for this logo design was deliberate, intended to convey a strong connection to Australia and the client's down-to-earth attitude and personality. Drawing inspiration from the natural hues of the Australian landscape, incorporating tones of terracotta, eucalyptus green, and sandy beige helped imbue the logo with a sense of authenticity and grounded personality. Through these earthy colours, the design seeks to evoke a sense of warmth, simplicity, and approachability that aligns perfectly with the client's values and identity.
I delivered a whole range of variations of the logo in the various colour palette with the foresight that she may differentiate her business and clients into categories. e.g. dancers, singers, musicians etc.
Badge Icon Logo Variation
I wanted to create a badge icon that resembled a stamp and could be incorporated into the clients invoices, business cards or social media.
