As a graphic designer with a deep love for coffee and community, creating the logo for Port Mac Coffee was a passion project close to my heart. I wanted to capture the essence of the Mid North Coast—laid-back, coastal, and full of character—while giving the brand a clean, modern identity that reflects its quality and warmth. The final design combines coastal-inspired elements with minimalist typography, resulting in a logo that feels fresh, local, and unmistakably Port Mac. It’s more than just a logo—it’s a visual representation of the culture and care behind every cup.